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Fashion

The Iconic Air Jordan 4 “Fear” Sneaker Still Strikes Fear in the Hearts of Sneakerheads

September 9, 2023 0 comment
Fashion

The Iconic Metallic Purple Jordan 4 Sneaker

September 9, 2023 0 comment
Fashion

The Legacy of the Air Jordan IV sneakers

September 9, 2023 0 comment
Fashion

The Iconic Air Jordan 4 “Toro Bravo” Sneaker

September 9, 2023 0 comment
Fashion

The Iconic Air Jordan 4 “Sand” Sneaker – A Retro Classic Reimagined

September 9, 2023 0 comment
Fashion

The Legacy and Impact of the Nike Air Jordan 4 Doernbecher

September 9, 2023 0 comment
Fashion

The Iconic Air Jordan 4 “Fear” Sneaker Still Strikes Fear in the Hearts of Sneakerheads

by Victoria September 9, 2023
written by Victoria

The Air Jordan 4 “Fear” sneaker stands out as one of the most iconic and coveted sneakers in the storied history of the Air Jordan line. Nicknamed the “Fear” edition, this colorway of the Jordan 4 combines elements of style and design that continue to capture the imagination of sneaker enthusiasts and Jordan Brand fans decades after its original release.

A Brief History of the Air Jordan 4 Model

The Air Jordan 4 was first released in 1989 and was the first Jordan model designed by legendary Nike designer Tinker Hatfield. It featured a number of innovations for basketball shoes at the time, including a lightweight phylon midsole, visible air sole unit, and oversized “wings” lace locks.

The cut of the AJ4 was also lowered compared to previous Jordan models, creating a lighter and more streamlined silhouette. This aided agility and quickness on the court, complementing Michael Jordan’s fast-paced playing style.

The Story Behind the Infamous “Fear” Colorway

The Air Jordan 4 “Fear” takes its nickname from the unique color scheme, which incorporates the colors black, white, and red. It first released in 2006 and then again in 2013 as part of the sneaker’s 23rd anniversary.

The black represents the darkness, the red symbolizes blood and danger, and the white contrasts it all to striking visual effect. This color scheme was inspired by Michael Jordan’s iconic “Black Cat” alter ego, which represented his fierce and relentless competitive spirit.

The “Fear” Jordan 4 is sometimes also referred to by the colorway code “Toro Bravo.” This bullfighting reference alludes to the bold red accents contrasted against the black upper.

Notable Design Details That Define the “Fear” Jordan 4

Beyond the symbolic color scheme, the Air Jordan 4 Retro “Fear” also stands out for its unique material choices:

  • Black nubuck leather upper with perforations for breathability
  • Red accents on the midsole’s “wings” and rear tab
  • Translucent red outsole with black traction patterning
  • Red suede detailing on parts of the upper
  • Black laces with red tipped aglets
  • Red inner lining
  • “Fear” embroidered in red on the black padded tongue

The combination of premium black nubuck, red suede, and translucency in the outsole makes for a bold but refined look. These details come together seamlessly to create the legendary “Fear” aesthetic.

The Significance and Legacy of the “Fear” Colorway

Because of its striking appearance and connection to Michael Jordan’s on-court persona, the Air Jordan 4 Retro “Fear” has become one of the most beloved non-original colorways in the Jordan line.

It has only been retro’d a handful of times since its debut, making it stand out as one of the rarer Air Jordan 4 iterations. The “Fear” 4 is instantly recognizable even to less knowledgeable sneakerheads because of its daring color scheme.

This Jordan 4 encapsulates the attitude of intimidation and rival intimidation that defined MJ’s career. For both practical basketball reasons and cultural legacy, the Air Jordan 4 “Fear” maintains its status as a grail-level sneaker over 25 years after its original release.

The “Fear” Jordan 4 Still Commands Respect on the Resale Market

Because of its prestige, the Air Jordan 4 Retro “Fear” carries a hefty resale value in today’s secondary sneaker market. Deadstock pairs in size 10 can easily fetch over $500. Even used pairs in decent condition resell for well above the original retail price of $150.

As Jordan Brand continues retroing other beloved colorways, the “Fear” Jordan 4 stands out as one that draws interest whenever it drops. Given its rich background and meaning, sneaker enthusiasts continue eagerly anticipating its sporadic re-releases.

Fit and Sizing of the Iconic “Fear” Jordan 4

The Air Jordan 4 runs true to size for most wearers. Here’s a rundown of the standard sizing:

  • Men’s sizes run from 6 up to 18
  • Runs slightly narrow so wide-footers may want to go up .5 size
  • Women can go down 1.5 sizes from standard women’s sizing for best fit
  • Medium width in the toebox and forefoot
  • Lightweight phylon midsole provides responsive cushioning
  • Padding around the collar supports the ankle

It’s smart to try these on in store if possible to gauge fit and comfort. But most find the AJ4 fits very well right out of the box.

Closing Thoughts on the Legendary “Fear” Jordan 4

Over two decades after its debut, the Air Jordan Retro 4 “Fear” still represents one of the most iconic non-OG colorways ever created. The silhouette maintains its legendary status thanks to the standout black, white, and red color scheme.

It’s a shoe that evokes power and intimidation, perfectly capturing Michael Jordan’s competitive spirit at the height of his career. For both cultural legacy and style, the “Fear” Jordan 4 rightfully takes its place among the most coveted Air Jordans of all time. Its rarity and grail status will only continue as the years pass.

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Fashion

The Iconic Metallic Purple Jordan 4 Sneaker

by Victoria September 9, 2023
written by Victoria

The metallic purple Jordan 4 is one of the most iconic and coveted sneakers from Jordan Brand. Originally released in 2005, this shoe combines the classic Jordan 4 silhouette with a stunning purple metallic upper, making it truly unique and eye-catching. In this article, we’ll take a closer look at the history and details behind this legendary sneaker.

Overview of the Jordan 4 Model

The Jordan 4 was first released in 1989 and was designed by Tinker Hatfield. It featured a number of firsts for the Jordan line – it was the first Jordan made outside of the United States, the first to feature visible Air technology, and the first to have lace locks. The Jordan 4 is known for its plastic mesh upper with supportive overlays, lightweight feel, and excellent traction. It also has a lower profile than previous Jordans.

When it debuted, the Jordan 4 was a huge hit and is still considered one of the most iconic Jordan models today. It was on the feet of Michael Jordan when he made “The Shot” over Craig Ehlo in 1989. The success of the Jordan 4 cemented Tinker Hatfield’s place as a legendary sneaker designer.

The Launch of the Metallic Purple Colorway

In 2005, Jordan Brand released a special edition metallic purple colorway of the classic Jordan 4. This was the first time the Jordan 4 had been given a metallic makeover. The shoes featured a bright purple metallic patent leather upper, a black midsole, and purple translucent outsoles.

The metallic purple 4s instantly caught the attention of sneakerheads and Jordan fans. The striking purple upper was like nothing seen before on a Jordan. The color paired perfectly with the Jordan 4’s shape and detailing. It provided a bold new twist on the classic model.

Details of the Metallic Purple 4

Here are some more detailed specifications of the special edition metallic purple Jordan 4:

  • Upper: The shoe has a patent leather upper covered in metallic purple with black and gray accents. The patent leather gives the purple metallic shade an extra glossy look.
  • Midsole: The midsole is black and provides a clean contrast against the bright purple upper. The visible Air unit in the heel provides cushioning.
  • Outsole: The outsole is translucent purple and features herringbone traction patterns for optimal grip on the court.
  • Lace Locks: The iconic plastic Jordan lace locks on the upper eyestays are white with a purple Jumpman logo.
  • Tongue: The tongue is made of black mesh with a purple Jumpman logo.
  • Inner Lining: The inner lining is purple with a spotted graphic print.
  • Cement Detailing: True to the Jordan 4 lineage, the metallic 4 features “wings” overlay panels and cement print detailing around the midsole.
  • Release Years: After the initial launch in 2005, the metallic purple Jordan 4 retro’ed again in 2015 and 2019 with slightly modified details.

Popularity and Reselling Value

The metallic purple Jordan 4 instantly became extremely popular and built up its reputation as one of the most coveted non-OG Jordan colorways. It combines sought-after metallic detailing with the Jordan Brand’s most popular silhouette.

On the aftermarket, the shoe goes for very high resale prices, a testament to its popularity among collectors and enthusiasts. Deadstock pairs can resell for $500 or more depending on the release year.

The combination of its striking purple metallic sheen, classic Jordan 4 shape, and limited availability makes it one of the most valuable non-original colorways on the sneaker market.

Notable Collaborations

The metallic purple Jordan 4 has been utilized in a number of popular footwear collaborations over the years as well.

In 2016, Aleali May collaborated with Jordan Brand on a women’s exclusive metallic purple Jordan 4 that replaced the plastic eyestays with woven laces.

In 2019, Jordan Brand and Levi’s teamed up on a denim-themed metallic purple 4 made with Levi’s denim that featured frayed edges and cream accents.

Most recently in 2022, women’s fashion brand Cactus Plant Flea Market put their spin on the shoe with mismatched metallic purple and teal uppers accented by their signature smiley face brandings.

The iconic metallic purple Jordan 4 continues to inspire fresh new iterations and collabs by footwear designers and creatives.

Significance and Legacy

The initial release of the metallic purple Jordan 4 in 2005 came 20 years after the original Jordan 4 made its debut. The shoe delivered a bold new look that excited both newer Jordan fans and OG enthusiasts alike.

The stunning metallic purple patent leather upper both paid homage to the Jordan 4’s classic design and also showed how the model could be reinvented in eye catching new color schemes. It helped cement the Jordan 4’s legendary status and proved it could still capture the sneaker world’s attention decades after its initial launch.

Now over 15 years since it first released, the metallic 4 still turns heads and inspires awe. Its striking color, premium materials, and connection to the most influential athlete of all time have made it one of the most famous Jordan Brand shoes of the 2000s. The metallic purple Jordan 4 will always be remembered as one of the all-time great non-OG colorways.

Where to Buy the Metallic Purple Jordan 4

The metallic purple Jordan 4 retro periodically rereleases during Jordan Brand’s calendar of returning retro models. When new pairs do drop, they quickly sell out at sneaker retailers and resell for high prices shortly after.

Some places sneaker enthusiasts can look to buy a pair include:

  • Directly from Nike’s SNKRS app during shock releases
  • At local sneaker boutiques during in-store Jordan retros
  • Large online sneaker retailers like Foot Locker or Champs Sports during wider releases
  • Resale sites like Stadium Goods and GOAT where aftermarket pairs are available

Buying a pair of these requires dedication, persistence, and often a willingness to pay resale prices. But for true Jordan fans and collectors, the hunt is well worth it for the chance to own such an iconic shoe.

Final Thoughts

The metallic purple Jordan 4 is truly one of the most legendary non-OG colorways ever created. Its instantly recognizable purple shimmer, premium details, and connection to the Jordan 4 make it a masterpiece in footwear design. This highly sought-after shoe will continue to be coveted by both seasoned and new sneaker collectors for generations to come. The iconic metallic purple 4 demonstrates how the Air Jordan line’s timeless models can be reimagined into fresh new colorways that are just as influential as the originals.

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Fashion

The Legacy of the Air Jordan IV sneakers

by Victoria September 9, 2023
written by Victoria

The Air Jordan IV is one of the most iconic and influential sneakers in history. Designed by Tinker Hatfield and released in 1989, the Jordan IV cemented Michael Jordan’s global legacy both on and off the court. In this article, we’ll explore the rich history and cultural impact of the Air Jordan IV.

A New Design for a New Era

By the late 1980s, Michael Jordan had already achieved superstardom in the NBA. However, he and Nike wanted to take his signature shoe line to the next level. For the Jordan IV, designer Tinker Hatfield crafted a lighter and more breathable shoe perfect for Jordan’s quick cuts and high-flying acrobatics.

Structurally, the Jordan IV introduced several innovations. It was the first Jordan to feature a full-length Air sole unit for enhanced cushioning. The mesh paneling increased ventilation while the reinforced plastic wings provided added support and protection. Traction was improved with the use of nubuck overlays and sculpted rubber outsoles. Lace locks and plastic accents added distinctive visual flair.

Aesthetically, the Jordan IV was crafted as a contemporary high-end fashion sneaker. The sleek silhouette and clean lines reflected the minimalist styles popular in the late 1980s. For the first time, visible Air technology was incorporated into the heel to amplify the shoe’s technical appeal. The Jordan IV was at once futuristic yet retro, setting the stage for Jordan Brand’s approach to blending innovation, performance and style.

Immediate Pop Culture Impact

Upon its release in 1989, the Air Jordan IV made an immediate splash in the burgeoning sneaker culture. Although initially banned by the NBA for not meeting color restrictions, Jordan nevertheless donned the AJ IV as Nike happily paid the fines. Enthusiasts and collectors scooped up the shoes, recognizing their groundbreaking style and soon-to-be-iconic status.

The Air Jordan IV also gained exposure from Michael Jordan’s newfound celebrity beyond basketball. Spike Lee directed ads starring Jordan and Mars Blackmon. Jordan wore the IVs during scenes in Lee’s film Do the Right Thing. This crossover between sports, advertising and entertainment demonstrated Jordan’s growing cultural influence.

Later that year, the AJ IV appeared on the feet of the Spike Lee’s character in Do The Right Thing. Lee’s enthusiasm for Jordan’s shoes sparked enthusiasm among his fans. The AJ IV was now a certified fashion staple for the streets of America.

Retro Legacy in the 2000s and Beyond

After Michael Jordan’s first retirement in the 1990s, retros of Air Jordans became huge sellers. The Air Jordan IV was no exception. When re-released starting in 1999, the AJ IV Retros sold out immediately, feeding demand in the flourishing sneaker reseller market.

The AJ IV continued this popularity into the 2000s and 2010s through collaborations and special editions. Premium materials like quilted leather and suede were used on Retro colorways. Fragment Design, Eminem, Travis Scott and KAWS have all lent their own creative touches to special IVs.

As a retro, the AJ IV maintains its allure through rare and exclusive drops. Original colorways like “White Cement,” “Bred,” “Military Blue” and “Fire Red” remain coveted collector’s items. The combination of old-school Jordan appeal and modern hype culture has cemented the Air Jordan IV’s legacy for decades to come.

Notable Air Jordan IV Colorways

  • White/Cement Grey – The original Air Jordan IV features white leather upper with grey accents. It was Mike’s shoe of choice while hitting “The Shot” in the 1989 NBA playoffs.
  • Black/Cement Grey – Also known as the “Bred” colorway. The black upper with red accents is an all-time favorite among Jordan fans.
  • Fire Red – White upper with black, grey and pops of Fire Red. This colorway is associated with Spike Lee’s Mars Blackmon character.
  • Military Blue – A white, grey and blue colorway inspired by World War I military uniforms. It was Mike’s shoe in the 1989 All-Star Game.
  • Bred 2012 – Updated black and red colorway with a nod to the original “Bred” IV. It uses a higher cut patent leather upper.
  • KAWS – Designed by artist KAWS with premium grey suede upper and glow-in-the-dark accents. One of the most hype IVs.

The Jordan IV: A Sneaker with Staying Power

In the 30+ years since its debut, the Air Jordan IV has remained one of the most popular and relevant Jordans. It set the stage for Jordan Brand’s distinctive approach to style and innovation. As a retro, it connects today’s consumers to the energy and nostalgia of the late ’80s and early ’90s.

Beyond just sneakers, the AJ IV represents the cultural sway of Michael Jordan. It reminds us of his gravity-defying exploits on court as well as his status as a style icon. For both sneakerheads and basketball fans, the Air Jordan IV will forever occupy a special place in the culture thanks to its rich legacy.

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Fashion

The Iconic Air Jordan 4 “Toro Bravo” Sneaker

by Victoria September 9, 2023
written by Victoria

The Air Jordan 4 “Toro Bravo” is one of the most iconic and sought-after sneakers in the Jordan Brand lineup. Released in 2012, this shoe combines bold, vibrant colors with premium materials to create a truly standout design. In this article, we’ll take a deep dive into the history, design details, release info, and cultural impact of the legendary Air Jordan 4 “Toro Bravo.”

Introduction

Ever since NBA legend Michael Jordan first laced up a pair of Air Jordans in 1984, the shoes have become embedded in basketball and sneaker culture. The Jordan 4 is one of the most popular Air Jordan silhouettes, known for its innovative lace lock system and visible Air cushioning.

In 2012, Jordan Brand introduced the Air Jordan 4 “Toro Bravo” colorway. Drawing inspiration from the red and black coats of Spanish fighting bulls, this shoe took the classic Jordan 4 to new heights in terms of bold, vibrant style.

The mix of materials, from nubuck to patent leather, created contrast and depth. Visible Air, netted panels, and the OG lace lock system remained. But it was the red upper and black accents that truly made this Jordan 4 pop.

Over a decade later, the Toro Bravo 4s remain just as sought-after. Let’s explore what makes this one of the greatest Air Jordans of all time.

Origins and Design

Jordan Brand designer Tinker Hatfield created the original Air Jordan 4 silhouette, which debuted in 1989. The 4 featured a number of firsts for the line:

  • It was the first Jordan model to feature visible Air cushioning. The unit was placed in the forefoot and provided enhanced cushioning and support.
  • It introduced a lace lock system. This allowed for customized tightening of the collar and enhanced lockdown.
  • The Jordan 4 was the first Jordan to feature breathable netted panels on the upper. This increased airflow to the foot.
  • It was designed with unconventional materials for a basketball shoe, including nubuck, plastic wings, and TPU accents. This gave the 4 a more lifestyle-oriented look.

The Air Jordan 4 “Toro Bravo” takes the classic, innovative 4 silhouette and turns up the style factor. It features a bright red nubuck upper, black plastic wings, black laces, and black accents on the midsole, collar, and liner.

The name “Toro Bravo” refers to the Spanish fighting bull, known for its fierce strength and vibrant red coat. By using a bold red upper, the shoe invokes the power and vibrancy of the bull.

Black contrasts nicely against the Sport Red upper. The mix of nubuck and patent leather adds depth, dimension, and premium style. Overall, the materials and color-blocking create a shoe that truly pops on foot or on display.

Release and Reception

The Air Jordan 4 Toro Bravo was highly anticipated upon its initial 2012 release. It was the first red-based colorway of the Jordan 4, making it instantly iconic and memorable.

On the streets and on social media, hype built rapidly leading up to the launch. Some even suggested it could be the most popular Jordan release of the year.

Once they hit shelves on February 18, 2012, with an MSRP of $160, the Toro Bravo 4s lived up to the hype. Lines formed outside sneaker shops early in the morning for the chance to cop a pair. Due to high demand, the shoe sold out instantly across retailers.

On the secondary market, resale prices shot up well above list pricing. Pairs were going for $300 or more, demonstrating the unprecedented demand.

The materials, colors, and connection to Jordan Brand history struck a chord with both OG collectors and newer sneakerheads. The Toro 4s earned their status as a modern classic.

Since then, Jordan Brand has issued a few retros of the Toros. But the OG release remains the most coveted. Its initial impact spoke volumes about the sneaker’s legendary status.

The Importance and Legacy

Beyond the initial hype and demand, the Air Jordan 4 Toro Bravo has maintained cultural relevance over a decade later. It remains one of the most iconic non-OG colorways on one of the most popular Jordan silhouettes.

The red upper embodied bold, fearless style. When it first dropped, sneaker culture was less vibrant and daring compared to today. The Toros broke the mold, setting the stage for future graphic colorways.

It also represented accessible luxury, with its mix of premium materials. Patent leather, in particular, elevated it into a new tier of quality. The combination of materials is flawless on this shoe.

The Toro 4s also marked a shift in Jordan Brand’s focus on lifestyle shoes. While Michael Jordan himself last wore the 4 on court in 1989, this 2012 colorway shed the performance stigma. It helped cement the 4’s status as a streetwear icon.

Beyond all this, the Toro Bravo 4s are simply beautiful shoes. The contrasting hues, flawless shaping and proportions, and luxurious textures come together in powerful fashion. It’s no wonder why this Jordan 4 still captures imaginations after all these years.

Final Thoughts

In the vast Jordan Brand catalog, the Air Jordan 4 “Toro Bravo” stands out as truly special. With its brave red aesthetic, premium materials, and cultural significance, this shoe defines legendary status. It broke barriers, influenced trends, and still looks fresh today.

For Jordan Brand collectors, the Toro 4 is a must-have. Its high demand and resale value reflect its staying power. Even non-sneakerheads can appreciate the craft that went into creating this work of art.

The Air Jordan 4 will forever be ingrained in the sneaker world as a groundbreaking icon. Slip on the Toro Bravo colorway, and experience what makes this model so timeless and trailblazing. Just be sure to walk carefully in these dazzling red kicks. As the name suggests, the Toros were designed to stand out with bold, showstopping style.

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Fashion

The Iconic Air Jordan 4 “Sand” Sneaker – A Retro Classic Reimagined

by Victoria September 9, 2023
written by Victoria

The Air Jordan 4 “Sand” is one of the most iconic colorways in the storied history of the Air Jordan sneaker line. First released in 2006, the “Sand” Jordan 4 became instantly popular among sneakerheads and basketball fans alike for its unique tan leather upper and classic Jordan style. More than 15 years later, this retro Jordan 4 still turns heads whenever it drops.

A Brief History of the Air Jordan 4 Model

The Air Jordan 4 was first released in 1989 and was designed by legendary shoe designer Tinker Hatfield. It was the first Jordan shoe released after Michael Jordan’s historic 1988 dunk contest victory, so anticipation was incredibly high. The Jordan 4 delivered with an innovative design that included mesh panels, plastic wings, and a visible Air unit in the sole.

Michael Jordan wore the Jordan 4 model during the 1988-89 NBA season, one of his highest scoring seasons. The most famous on-court moment came during “The Shot” in the 1989 NBA playoffs when MJ hit a series-clinching shot over Craig Ehlo while wearing the classic “White/Cement” Jordan 4 colorway.

Over 30 different Air Jordan 4 colorways have released over the years in both retro and new color schemes. Some of the most popular include the “Bred,” “Military Blue,” “Cool Grey,” and of course, the “Sand” edition. The Jordan 4 remains one of the most iconic Jordan silhouettes ever created.

The Instantly Classic “Sand” Colorway Arrives

In 2006, Jordan Brand released the Air Jordan 4 in a brand new tan leather upper called “Sand.” The tumbled leather upper featured various sandy and orange hues that perfectly encapsulated the shoe’s desert vibe. Signature Jordan 4 details like the plastic wings and visible Air cushioning remained, adding familiar touches.

The rest of the color scheme complemented the tan upper beautifully. Black and white accents on the midsole, laces, tongue, and heel tab provided contrast while an orange Jumpman logo hinted at the sneaker’s fiery inspiration.

As soon as images of the “Sand” Jordan 4 surfaced, sneaker enthusiasts started buzzing about this unique new colorway. Once pairs hit shops, the “Sand” 4 sold out immediately and became highly coveted. It was clear Jordan Brand had another classic on its hands.

Why the “Sand” Jordan 4 Became So Popular

There are several reasons why the Air Jordan 4 “Sand” reached such legendary status among sneakerheads:

The Unique Color Scheme – The tan leather upper was something entirely new for the Jordan line, delivering a clean and versatile “wheat” or “sand” aesthetic. The color palette made the shoe stand out.

Retro Jordan Style – The OG Jordan 4 silhouette already had nostalgic appeal. Adding a fresh colorway heightened the retro vibes even more.

Premium Materials – For the first time, Jordan Brand constructed a 4 with premium leather on the upper for a more luxurious look and feel.

Limited Availability – Like many coveted Jordans, the “Sand” 4 had very limited stock making it harder to get and thus more desirable.

Seasonal Versatility – The earthy colorway released right before autumn, making them ideal for pairing with fall/winter fits.

For these reasons and more, the “Sand” Jordan 4 earned legendary status after its debut and became one of the most valuable 4s on the secondary market.

The “Sand” Jordan 4 Returns Again and Again

Due to the “Sand” colorway’s overwhelming popularity, Jordan Brand has brought back the kicks several times over the years so more fans can add them to their collections:

  • 2011 – The “Sand” 4 returned for the model’s 23rd anniversary using the original construction and color scheme. These retro pairs stayed very faithful to the OG release.
  • 2015 – Jordan Brand brought back the classic look again, this time with “Nike Air” branding on the heel for added nostalgia.
  • 2020 – The Jordan 4 “Sand” came back once again for its 15th anniversary with remastered leather for improved quality.
  • 2022 – Most recently, Jumpman released a new take on the classic colorway dubbed “Bronze Eclipse” using black accents instead of white.

Each re-release instantly sold out as both new and seasoned collectors tried to cop this iconic Jordan colorway. Don’t be surprised if Jordan Brand finds more ways to bring back this legendary 4 in the future.

The Legacy and Influence of the Air Jordan 4 “Sand”

Very few colorways within Michael Jordan’s signature line achieve the type of lasting legacy and influence as the Air Jordan 4 “Sand.” The shoe’s unique color scheme ushered in an era of premium tan and wheat releases across the whole sneaker industry.

For Jordan Brand specifically, the “Sand” 4 proved retro OG colorways with premium materials were hugely popular. This led Jordan to create elevated retro+ and protro models using higher quality leather on iconic color schemes.

Outside of Jordan Brand, the “Sand” color palette has appeared across sneaker models from Nike, Adidas, New Balance, and more. Wheat and tan sneakers remain hugely popular over 15 years after the original “Sand” Jordan 4 release.

Above all, the “Sand” 4 represents what makes Jordan signature shoes so special – the way they blend basketball heritage with innovative style. The Air Jordan 4 “Sand” will always be remembered as one of the all-time great Jordans.

Where to Buy the Air Jordan 4 “Sand”

As an iconic and valuable retro Jordan colorway, the “Sand” Air Jordan 4 can be difficult to obtain. Here are some tips for getting your hands on a pair:

  • Check sites like StockX and GOAT where you can buy from other collectors at market price. Be prepared to pay a premium.
  • Enter raffles and sign up for Jordan release notifications to try to cop at retail price on launch day.
  • Visit consignment shops like Flight Club that may have the “Sand” 4 in stock from previous releases.
  • Browse eBay for lightly used pairs, but beware of counterfeits. Only buy from trusted sellers.
  • Follow sneaker accounts that announce restocks so you can grab the “Sand” 4 right when it comes back. Act fast!

With some luck and persistence, you can add the Air Jordan 4 “Sand” to your personal sneaker vault. Just be ready to pay up for this iconic retro Jordan colorway!

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Fashion

The Legacy and Impact of the Nike Air Jordan 4 Doernbecher

by Victoria September 9, 2023
written by Victoria

The Nike Air Jordan 4 Doernbecher shoe holds a special place in sneaker history. This highly coveted Jordan Brand collaboration represents more than just a beautiful piece of footwear design. The story behind the shoe and what it represents for the Doernbecher Children’s Hospital makes the Air Jordan 4 DB an important part of sneaker culture.

Introduction

In 2004, Nike teamed up with the Doernbecher Children’s Hospital in Portland, Oregon to allow young patients to design their own Air Jordans. This resulted in the release of the first ever Air Jordan x Doernbecher shoes. Since then, a new Doernbecher Jordan collab has dropped nearly every year.

The Air Jordan 4 Doernbecher from 2009 is considered one of the most iconic and sought-after shoes from the collection. Designed by Doernbecher patient Carissa Navarro at just 11 years old, the shoe perfectly encapsulates Navarro’s personal story and flair for design.

In this article, we’ll take a closer look at the history and background of the AJ4 Doernbecher, Carissa’s design details, the shoe’s release and reception, and why it continues to have such an impact on sneaker culture today.

The Doernbecher x Nike Partnership

The Doernbecher Children’s Hospital in Portland is renowned for its excellent pediatric care. Since the 1990s, Doernbecher has also been admired for its creative annual fundraiser – the Doernbecher Freestyle program.

Young Doernbecher patients are invited to design their own shoe in partnership with Nike designers. The shoes are then auctioned off to raise funds for the hospital. Nike also produces limited runs of the shoes, with all proceeds going to Doernbecher.

The Air Jordan 4 Doernbecher was the product of the 6th annual Doernbecher Freestyle charity program in 2009. That year, six kids designed Jordan Brand shoes to be auctioned and sold.

Over the years, the Doernbecher x Nike collaboration has raised over $30 million for the hospital. The shoes also serve to inspire Doernbecher’s brave young patients as they battle serious illnesses.

Carissa Navarro’s Inspiring Story

Carissa Navarro was an energetic 11-year-old from Eugene, Oregon when she was diagnosed with osteosarcoma, an aggressive bone cancer. Despite having a tumor in her leg and lung metastases, Navarro insisted on walking the runway when modeling her shoe design at a Doernbecher Freestyle fashion show.

Navarro called her shoe design “Reaching New Heights.” The name reflected her determination to overcome cancer. Tragically, Navarro passed away in 2010 at the age of 12. But her inspiring legacy lives on through her vibrant Air Jordan 4 design.

The Air Jordan 4 Doernbecher Design Details

Navarro wanted her AJ4 design to reflect her own style and journey with cancer. She chose a bright blue suede upper representing the blue skies of Oregon. The black and red accents were inspired by her favorite superhero, Spiderman.

Navarro placed intricately drawn butterflies on the heel and liner of the shoe. To her, butterflies symbolized growth and change. She handwrote “Reaching New Heights” on the sockliner as an uplifting mantra.

The translucent outsole contained Navarro’s sketch of herself walking the runway. Other personalizations included her astrological sign on the heel, her initials “CN” on the hangtag, and “Carissa” etched on the inner tongues.

The Air Jordan 4 Doernbecher was full of thoughtful designs and Easter eggs that made the shoe truly special and one-of-a-kind.

The Shoe Release and Posthumous Tributes

The Air Jordan 4 Doernbecher was released on January 23, 2010 at a retail price of $200. The stock was extremely limited, making the DB 4 highly coveted from the start. As only 72 pairs were made, the shoe sold out instantly.

After Carissa’s passing, the AJ4 DB became something greater than just a rare sneaker. It represented Carissa’s bravery, creativity, and indomitable spirit.

Michael Jordan himself paid tribute to Carissa by handwriting a letter to her family. Nike commemorated Carissa with a memorial wall at their World Headquarters.

The DB 4s also appeared in Doernbecher Freestyle auctions over the years to continue raising funds in Carissa’s honor. Sneaker collectors cherish the shoe both for its rarity and as a tribute to an inspiring young woman.

The Enduring Legacy

Over a decade since its release, the Air Jordan 4 Doernbecher still holds an important place in sneaker history. It represents the first-ever Jordan Brand x Doernbecher shoe created to support the hospital’s incredible mission.

The DB 4 is also a testament to Carissa Navarro’s design skills and her positive spirit when battling a terrible illness. Jordan Brand has created over 50 Doernbecher shoes to date, but Navarro’s Air Jordan 4 stands out as one of the most iconic.

Despite its limited numbers, the AJ4 DB continues to garner interest and stratospheric resale values from collectors. Deadstock pairs can fetch over $20,000 today. The shoe even inspired a commemorative Jordan 4 SE Doernbecher in 2019 to celebrate the program’s 15th anniversary.

While prices remain astronomical, Carissa’s story and vision still touch sneaker enthusiasts worldwide. For these reasons, the Air Jordan 4 Doernbecher will forever be remembered as an important cultural artifact representing compassion, creativity, courage, and the power of young people to change the world.

Conclusion

The Air Jordan 4 Doernbecher shoe represents more than just a hyped sneaker release. The passionate story behind the shoe’s design makes it a cultural symbol of empathy, hope and human potential.

Young designer Carissa Navarro left an indelible mark on the sneaker community despite her short life. Her shoe continues to raise money for the Doernbecher Children’s Hospital, allowing her uplifting spirit to improve pediatric care and transform lives. Even a decade later, the Air Jordan 4 Doernbecher remains an unforgettable and inspiring sneaker.

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The Iconic Jordan 4 Superman: A Sneakerhead’s Dream

by Victoria September 9, 2023
written by Victoria

The Air Jordan 4 “Superman” is one of the most iconic and sought-after sneakers in Jordan Brand history. First released in 2011, this shoe pays tribute to Michael Jordan’s alter-ego “Superman” and his heroic performances on the basketball court.

Introduction

The Jordan 4 Superman features the signature colors of Superman – blue and red – with some stylish tweaks that make it instantly recognizable. It was inspired by Spike Lee’s “Do The Right Thing” movie that had a scene where the main characters discussed the allure of the Man of Steel.

This sneaker combines excellent style, rare availability, and historic Jordan Brand heritage. For sneaker collectors and Jordan fans, the Jordan 4 Superman is the stuff of legend.

Origins and Design

The Jordan 4 silhouette originally released in 1989 and was the first Jordan not designed by Peter Moore. It was created by legendary Nike designer Tinker Hatfield, who took inspiration from Michael Jordan’s love of racing cars.

The Jordan 4 introduced several new design elements like the plastic mesh panels on the upper for breathability and the visible Air Sole unit in the midsole for cushioning. It also had lace locks on the collar inspired by parachutes.

For the Superman colorway, Hatfield revamped the classic Jordan 4 by using the Superman color palette of bold blue and red. The blue dominates the nubuck upper, midsole, laces, and lining. It provides a clean backdrop for the Man of Steel accents.

The red hits on the tongue branding, Air Sole unit, and heel tab pop against the blue. The icy translucent outsole adds some flair while allowing the red Air bubble to peek through. Sweet details like the Superman logo on the heel and speckled blue laces complete the heroic look.

Cultural Significance and Rarity

The Jordan 4 is one of the most iconic Jordans ever thanks to its legendary design story and the series of memorable player exclusives (PEs) in colors like “White/Cement” and “Bred.”

But the Superman edition holds a special place in the hearts of sneaker fans because it marks a cultural moment that transcends basketball. The “Do The Right Thing” film scene where the characters debated Superman’s cool factor demonstrated his status as a cultural icon who represented hope and heroism.

By immortalizing that moment in sneaker form, the Jordan 4 Superman took on greater meaning as well. It represented the flying-high spirit of the Jordan Brand legacy.

Adding to its mythical appeal is the limited availability of the shoe. It had an initial quickstrike release in 2011 followed by a wider launch in 2012. But it hasn’t retroed since, making deadstock pairs extremely rare. This creates a “holy grail” aura around the shoe for serious collectors.

The Release Journey

The Jordan 4 Superman first released on June 18, 2011 in a pack along with the Jordan 4 “Green Glow.” This limited launch was regional to Los Angeles and New York. Just 1,000 packs dropped in LA and 2,500 in NYC at a retail price of $350.

As expected, the Superman 4s were impossible to get and resell prices shot up to $1,000 rapidly. Rappers like Fabolous complaining about the limited release built the hype further.

The wider global release followed on December 23, 2011 with 60,000 pairs at a lower $200 price. This increased supply helped cool resale prices but the Superman 4s still traded for $400-$500.

In recent years, resell prices have climbed again to $600-$800 for new and $400-$600 for used pairs in decent condition. Completely deadstock pairs in the original packaging can fetch up to $1,000 or more.

Impact on Sneaker Culture

The massive demand for rare Jordans like the Superman 4 helped accelerate the sneaker collecting culture. It showed that people were willing to pay crazy resell prices just to own a slice of history.

Its debut also demonstrated the power nostalgia and storytelling. The Superman 4’s instant popularity was largely due to its cultural backstory recalling the “Do The Right Thing” film moment.

This set a blueprint that Jordan Brand follows to this day for retroing classic silhouettes in new colorways with context-driven stories. The strategy keeps the Jordan legacy fresh and engaging for new generations.

On feet, the Jordan 4 Superman is the ultimate expression of fandom for the Jordan lineage. It lets you literally wear the Jordan history on your feet while displaying your sneaker savvy.

The Superman colorway also influenced branding decisions like footwear and apparel for Jordan’s Charlotte Hornets ownership. It remains one of the most requested retros among sneakerheads today.

Where to Buy the Jordan 4 Superman

With no current retro release scheduled, the Jordan 4 Superman remains incredibly hard to acquire. Here are some options to try:

  • Resale sites – Stadium Goods, StockX, GOAT, and Flight Club will have a limited number of brand new or used pairs listed. Expect to pay at least $600 for new and $400 for used.
  • eBay – You may get lucky and find a reasonably priced pair from an individual seller. Be sure to authenticate carefully.
  • Sneaker groups – Join Jordan-focused groups on Facebook where members buy/sell/trade shoes. You can hunt for a used pair or trade other kicks.
  • Sneaker conventions – Superman 4s may pop up at big events like Sneaker Con though expect a premium. Get tickets early when announced.

Owning this grail Jordans takes patience and persistence. But the journey is part of the fun for diehard sneakerheads who finally want to add the Superman 4s to their collection.

Verdict: A Milestone in Jordan History

The Jordan 4 Superman is the stuff that sneaker myths are made of. With its roots in cinema history, iconic Superman colorway, cultural significance, and continued rarity, it is one of the most important Jordan releases ever.

For design aficionados, MJ fans, sneaker lovers, and comic nerds alike, this shoe is the full package. It looks great on foot while conjuring up nostalgia for Jordan’s high-flying performances and the magic of classic cartoons and movies.

A decade since its debut, the Jordan 4 Superman endures as a grail shoe that lives up to its name. Tracking down a pair requires time, effort and money. But for dedicated collectors, the journey is worthwhile to own a remnant of Jordan history in Superman colors.

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Fashion

The Legendary Air Jordan 4 “Lightning” Sneaker

by Victoria September 9, 2023
written by Victoria

The Air Jordan 4 “Lightning” is one of the most iconic and sought-after sneakers in Jordan Brand history. First released in 2006, this classic colorway of Michael Jordan’s fourth signature shoe has become a grails sneaker for many sneakerheads and Jordan fans. In this article, we’ll take a closer look at the history, design, re-releases, and enduring popularity of the legendary Air Jordan 4 “Lightning.”

Introduction

The Air Jordan 4 sneaker was first introduced in 1989 and was designed by Tinker Hatfield. It was the first Jordan not designed by Peter Moore. This new model was innovative for its time, featuring a number of distinctive design elements. The most noticeable was the plastic mesh panels and cage straps on the upper for increased breathability and support. The Air Jordan 4 also had visible Air cushioning in the heel and foam midsole for enhanced comfort.

When Michael Jordan first wore the AJ4 in 1989, he opted for the classic “White/Cement” colorway. This clean white leather upper contrasted with grey accents and black and red detailing perfectly matched the Chicago Bulls uniforms. The AJ4 “White/Cement” remains one of the most popular Air Jordans of all time.

Over the years, Jordan Brand has released the AJ4 in countless iconic colorways. The “Lightning” edition stands out as one of the most coveted. Its bright, vibrant yellow contrasted with crisp black and white perfectly encapsulates the energy and excitement of Michael Jordan’s game. Let’s take a closer look at this legendary sneaker.

Origins and History

The Air Jordan 4 “Lightning” first released in April 2006 to immediate acclaim from sneakerheads. The timing aligned with Michael Jordan’s brief return to NBA action with the Washington Wizards that year, adding to the hype surrounding the launch. The eye-catching yellow and black color scheme was a callback to one of Michael Jordan’s early Nike commercials titled “Hare Jordan” which featured a Bugs Bunny vs. Michael Jordan theme.

The “Lightning” AJ4 featured a bright yellow nubuck leather upper, a first for the Jordan 4. This was contrasted by black accents on the plastic wings, heel tab, laces, and inner lining. crisp white accents on the midsole, lace locks, and mesh paneling perfectly complemented the yellow and black. The speckled grey “Thunder” outsole provided the perfect finishing touch, representing lightning striking from the storm clouds.

This colorway was an instant hit, selling out immediately across global markets. On release day, lines stretched around city blocks at sneaker retailers and reseller prices shot up quickly. The “Lightning” AJ4 was impossible to find at retail price due to massive demand. This early hype confirmed its status as a modern classic colorway.

Design Details

The Air Jordan 4 Lightning features the same iconic design as the original AJ4, with some key details that make this colorway stand out:

  • Bright yellow nubuck leather upper, representing the lightning bolt’s electric glow
  • Black accents on the plastic wings, heel tab, laces, and sockliner providing contrast
  • Crisp white midsole, lace locks, and mesh paneling balancing out the black and yellow
  • Speckled grey “Thunder” outsole symbolizing storm clouds and lightning strikes
  • Nike Air branding on the heel and insole
  • Plastic wings for support and vent holes for breathability
  • Visible Air cushioning unit in the heel

The combination of premium yellow nubuck leather and contrast black accents created a bold, immediately recognizable look. The yellow really pops against the heel counter and black wings. Meanwhile, the white midsole adds balance between the bright and dark colors. Overall, the color blocking is perfectly executed.

In addition to aesthetics, the Air Jordan 4 provides great foot support and cushioning. The plastic wings offer stability during athletic performance, while the mesh cutouts improve ventilation. Full-length foam midsoles and Air units in the heel provide responsive impact protection. The “Lightning” colorway takes the original AJ4 design to the next level.

Re-Releases and Restocks

Given the extremely high demand and limited availability, it comes as no surprise that Jordan Brand has re-released the coveted “Lightning” colorway several times over the years.

The first re-issue came just one year after the original release in April 2007. For this restock, Jordan Brand kept the shoe almost identical but changed the inner sockliner graphic.

In 2011, the Lightning AJ4 returned once again to select retailers as part of Jordan Brand’s “Old Love, New Love” collection. This relaunch helped a new generation of sneakerheads get their hands on this grail.

Most recently, Jordan Brand re-issued the Lightning 4s in January 2022 as part of their Chinese New Year series. This release stayed true to the original design but with some subtle detailing including Chinese lettering on the heel tab.

Each re-release has sold out instantly, proving that even after almost two decades, demand for the legendary “Lightning” AJ4 remains stronger than ever. Sneaker enthusiasts around the world eagerly anticipate whenever Jordan Brand decides to open up the vault and bring these back out again.

Why the Air Jordan 4 Lightning Remains So Popular

There are several key factors that contribute to the enduring popularity and grail status of the original Air Jordan 4 Lightning:

  • Nostalgic Appeal – The Lightning 4 draws heavily on Jordan Brand history and Michael Jordan’s career. The colorway reminds sneaker fans of Mike’s early days and his “Hare Jordan” commercial.
  • Colorway – The bold yellow and black with crisp white provides amazing contrast. The color blocking pops and makes this AJ4 stand out.
  • Significance – Debuting during MJ’s brief Wizards comeback increased the hype and cemented its place in history.
  • Performance – The AJ4 provides great foot support, cushioning, and ventilation for athletic performance. The Lightning colorway takes the technology to the next level.
  • Limitied Availability – Extremely limited quantities upon original release have added to its grail status over time.
  • Iconic Design – The Air Jordan 4 is one of the most popular Jordan silhouettes ever designed. The Lightning iteration is viewed as one of the best colorways.

Very few shoes can claim to be as legendary and influential as the Air Jordan 4 Lightning. Its rich history, nostalgic appeal, iconic design, and limited availability have made it one of the most coveted Jordan Brand shoes of all time.

Where to Buy the Air Jordan 4 Lightning

Since the Lightning 4 is a retro release, the only way to get your hands on a pair is by scouring resale sites and stores. Here are some tips for finding this grail:

  • Check sites like StockX, GOAT, eBay, and Stadium Goods for resell listings. Be prepared to pay above retail.
  • Follow sneaker news accounts for quick updates on surprise restocks and re-releases. Limited pairs do pop up from time to time.
  • Enter every raffle and giveaway you can find at local sneaker boutiques and chains like Foot Locker leading up to a re-release date.
  • Expand your search globally. The Lightning 4 is popular worldwide so you may get lucky in other markets.
  • Consider joining a sneaker cook group to get exclusive access to restock news and release info.
  • Set eBay alerts and saved searches so you’re notified immediately of new listings.

As more time passes, deadstock pairs in good condition only get harder to find. But with determination and luck, you can secure your own pair of the legendary Air Jordan 4 Lightning!

Final Thoughts

The Air Jordan 4 Lightning stands in rarefied air as one of the most iconic Jordan Brand colorways ever produced. Its roots trace back to Michael Jordan’s early Chicago Bulls days and the “Hare Jordan” campaign, giving the shoe a sense of nostalgia and history. The instantly recognizable lightning yellow nubuck upper contrasted with black, white, and grey detailing makes this a timeless, visually stunning colorway.

Initial hype upon its debut in 2006 has barely diminished over the years thanks to continued re-releases and restocks. However, limited availability has kept demand extremely high. As both a lifestyle shoe and in-game performer, the AJ4 Lightning delivers on all fronts. For Jordan Brand fans, the Lightning 4 represents the kind of cultural staying power that only the most legendary silhouettes achieve. Almost 20 years since its first release, the hunt continues for this grail Jordan 4.

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The Iconic PSG x Air Jordan 4 Collaboration

by Victoria September 8, 2023
written by Victoria

Paris Saint-Germain (PSG) and Jordan Brand teamed up in 2018 to create a groundbreaking collaboration that brought together the iconic basketball sneaker with one of the biggest football clubs in the world. The first drop from this partnership was the highly anticipated PSG x Air Jordan 4 sneaker in 2019, featuring PSG’s signature colors on the classic Air Jordan 4 silhouette.

An Unlikely Partnership Between Basketball and Football

The PSG x Air Jordan collaboration came as a surprise when it was first announced in 2018. Basketball and football (soccer) are two hugely popular sports with massive global followings, but cross-collaborations between the two were unheard of.

Jordan Brand had already established itself as the pinnacle of basketball sneaker culture, while Nike’s soccer division catered extensively to footballers and fans. Bringing these two powerhouses together opened up new audiences for both brands.

For PSG, partnering with Jordan gave them access to new markets, particularly in North America and China where basketball reigns supreme. The Jordan Brand cachet and retro silhouettes like the Air Jordan 4 gave PSG a way to engage with urban communities and streetwear enthusiasts.

Blending PSG’s Identity With the Air Jordan 4

The Air Jordan 4 is one of the most beloved sneakers from Jordan’s early years with Nike. Designed by Tinker Hatfield and released in 1989, the Air Jordan 4 became an instant classic for its innovative design. It was the first Jordan shoe to feature visible Air technology and had mesh panels, nubuck accents, and plastic wings that supported the ankle. Michael Jordan wore the Air Jordan 4 during the 1989-1990 NBA season.

When designing the PSG x Air Jordan 4, the goal was to blend PSG’s team heritage into the iconic sneaker silhouette. The main colors used were a Smoke Grey and Fire Red – similar to the iconic Jordan “Bred” color scheme but with PSG flair. The grey base represented PSG’s “smoke jerseys” while hits of red popped against the neutral backdrop.

On the heel, tongues, and insoles, the sneakers featured PSG logos and the Jumpman wearing a PSG jersey. This showed the mashup of Jordan Brand x PSG imagery. On the heel tabs was the phrase “ICI C’EST PARIS” – a rallying motto for the team meaning “This is Paris”.

Hype and Demand Around the PSG x Jordan 4

As soon as images of the PSG x Air Jordan 4 began circulating online, the hype surrounding the kicks took off exponentially. The sneaker community, football enthusiasts, and fashion crowds were all intrigued by this mashup. It represented the pinnacle of sport and street culture colliding in an unexpected way.

Given the limited quantities produced, the PSG x Jordan 4 immediately became one of the hardest sneakers to get your hands on. Hypebeasts and resellers started snatching them up, with aftermarket prices soaring to 4x or 5x above retail.

Lines started forming outside stores worldwide whenever new shipments of the PSG x Jordan 4 arrived. People camped out overnight or enlisted sneaker bots to try and secure a pair, but stock remained extremely limited. The frenzy only added to the energy and conversation around this historic collaboration.

Release Details and Where to Buy

The PSG x Air Jordan 4 first released in Paris exclusively at Nike’s Champs-Élysées store on January 23, 2019. Only 500 pairs were made available for this launch.

A wider global release at select retailers followed on June 8, 2019. Over 200,000 people tried entering an online raffle on Nike’s SNKRS app for a chance to buy, with only 20,000 slots available.

Given the mania surrounding this sneaker, shops like Stadium Goods and Flight Club are currently the only reliable places left to buy the PSG x Jordan 4. Expect to pay $500 or more depending on size. The average resale price is around $625 for a new pair at the time of writing.

On StockX, prices for the PSG x Air Jordan 4 range from $550 to $700 for most sizes. GOAT has prices ranging from $495 up to $800. Sites like eBay also have resellers listing the shoe if you don’t mind paying the premium.

Why the PSG x Jordan 4 Collaboration Matters

The PSG x Air Jordan 4 stands out as one of the most important sneaker releases of 2019 for many reasons:

  • It was the first design from the groundbreaking Jordan Brand x PSG partnership, setting the tone for future collabs between the two.
  • The hybrid design blended elements from basketball and football seamlessly, appealing to diverse audiences.
  • It achieved extraordinary hype and demand that exceeded almost every other sneaker drop that year.
  • As an ultra-limited release, it will go down as one of the most coveted and valuable PSG x Jordan co-branded products of all time.
  • It created a “perfect storm” of design, scarcity, and cultural relevance that made it an instant grail.
  • The PSG x Jordan 4 showed that two sporting giants could come together creatively and commercial successfully.

For sneakerheads, streetwear enthusiasts, and sports fans, the PSG x Air Jordan 4 collaboration represented the pinnacle of culture. It will be remembered as the starting point of an iconic crossover that gave Jordan Brand access to the massive football audience. In the years since, PSG and Jordan have gone on to release multiple new designs that have broken boundaries. But it all originated with the legendary PSG x Jordan 4.

Verdict: A Must-Have Sneaker Collaboration

The PSG x Air Jordan 4 delivered on all fronts. It merged two institutions seamlessly with a design that incorporated their histories and heritage. The limited quantities and pent-up demand made acquiring a pair one of the toughest sneaker challenges of 2019. For collectors and enthusiasts, it’s an essential pickup both for historical significance and style.

Even at resale prices, the PSG x Jordan 4 is a worthwhile investment. It’s an instant classic collaboration made more valuable by its scarcity and importance. As Jordan Brand and PSG continue innovating together, the “origin story” PSG x Air Jordan 4 will only become more iconic as the sneaker that started it all.

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Fashion

The Iconic Air Jordan 4 Infrared Sneakers: A Retro Legend Returns

by Victoria September 8, 2023
written by Victoria

The Air Jordan 4 infrared is one of the most iconic and sought-after sneakers in Jordan Brand’s storied history. First released in 1989, the Air Jordan 4 Infrared has captivated sneakerheads for over 30 years with its classic design and instantly recognizable elements.

Introduction

The Air Jordan 4 silhouette was inspired by Michael Jordan’s love of motorsports and constructed with a lower profile suited for faster play. When it first hit shelves, the Air Jordan 4 introduced several new design elements like lightweight netting on the side panels and a visible Air unit in the sole.

But it was the bold Infrared colorway that cemented the Air Jordan 4’s legendary status. With its black nubuck upper, grey accents, and vibrant Infrared detailing, the Air Jordan 4 Infrared delivers a perfect blend of style and attitude that represents MJ’s competitive spirit.

Over the past three decades, sneaker enthusiasts have anxiously awaited retro releases of this iconic colorway. Each re-issue inspires hype and sells out rapidly thanks to nostalgic fans and new generations discovering the sneaker’s timeless appeal.

The Origins and Meaning of “Infrared”

Before delving into the history and influence of the Air Jordan 4 Infrared, it helps to understand the meaning behind its name. Infrared refers to a color along the light spectrum that’s invisible to the human eye. The intense shade invokes heat and energy, making it a bold accent color in the context of the mostly black sneaker.

When the Infrared Air Jordan 4 first launched in 1989, red was emerging as the signature color for Jordan Brand. MJ’s uniforms with the Chicago Bulls prominently featured red detailing, so selecting an eye-catching red tone for what would become an iconic Air Jordan colorway was purposeful.

The Infrared, specifically, gave the shoe an aggressive edge suited for Jordan’s competitive play style. Branding the colorway as “Infrared” rather than just red added an aura of technology and innovation to match the shoe’s forward-thinking design.

The Debut: The Air Jordan 4 Infrared Launches in 1989

After the success of the first three Air Jordan models, anticipation was high for the next sneaker in the series. The Air Jordan 4 did not disappoint when it hit shelves in 1989, delivering more technical innovations in performance and style.

Several key features defined the Air Jordan 4’s advanced design. It was the first Jordan shoe to incorporate visible Air cushioning in the sole along with lightweight netting on the side panels for breathability. The molded plastic lace locks and mesh tongues streamlined the shoe for faster play.

Debut colorways for new Jordans are always highly scrutinized, and Infrared was chosen to accent the AJ4’s black nubuck upper. Grey detailing on the midsole, laces, and lining perfectly balanced out the two bold hues.

The Air Jordan 4 Infrared became an instant classic thanks to its crisp and sophisticated mix of black, grey, and Infrared. Michael Jordan wore the sneakers during memorable games that season, further cementing their legendary status.

Ongoing Popularity Through the ’90s Retro Era and Beyond

Nike has retroed the black and Infrared Air Jordan 4 numerous times since 1989, much to the delight of Jordan fans. The sneaker returned in 1999 to coincide with MJ’s final championship run with the Bulls. Nike retroed the shoe again in 2006 and 2012 to the same surge of hype.

During the ’90s retro era, true sneaker connoisseurs coveted original 1989 pairs for theirhigher quality materials and shape. But the retro releases opened up access for a new generation of fans not old enough to own the shoe the first time around.

Beyond just retro releases, the Air Jordan 4 Infrared color blocking continues to inspire new iterations of the shoe. Recent examples include the 2019 Air Jordan 4 Bred with Infrared accents and the 2022 Air Jordan 4 Infrared featuring a white upper.

Through the decades, the Air Jordan 4 Infrared remains instantly recognizable and one of the most beloved sneakers from Jordan Brand’s storied history.

The Allure of the Air Jordan 4 Infrared

So what is it that keeps sneakerheads obsessively chasing after new versions of the Air Jordan 4 Infrared year after year? Much of the appeal lies in the colorway’s perfect balance of classic OG status and aggressive style.

By the late ’80s, the red and black Chicago Bulls colors were synonymous with Michael Jordan’s greatness. Slapping those audacious shades on the new AJ4 design made the shoe radiate his competitive edge. The neutral grey perfectly grounded the black and Infrared to create versatile wearability.

There’s also the fact that Infrared on a black sneaker pops dramatically. On the court or streets, the AJ4 Infrared colorway grabs attention. The bold accents perfectly complement the intricacies of the AJ4’s shape and textures.

Beyond style, part of the Air Jordan 4 Infrared allure stems from its status as a true original that influenced an entire genre. Jordan designers delivered completely new elements with the AJ4, forever changing basketball footwear’s trajectory.

Finally, the retro releases appeal to nostalgic older fans while creating cultural hype that draws in new sneakerheads. The Air Jordan 4 Infrared transcends generations as an iconic stylish basketball sneaker.

The Legacy and Influence of the Original Air Jordan 4 Infrared

Very few basketball sneakers can match the cultural influence and staying power of the Air Jordan 4 Infrared. The shoe had an instant impact in the late ’80s and still looks innovative over 30 years later.

Several elements of the original AJ4 Infrared became staples still seen on Jordan Brand shoes today. For example, the visible Air Sole and supportive plastic lace cages were technical innovations that improved performance. The mesh netting offered lightweight breathability on a basketball sneaker for the first time.

Beyond basketball, the AJ4 laid the groundwork for the casual streetwear sneaker category. Its lower-cut shape looked sleeker with everyday outfits compared to previous bulky high tops. The Infrared accents also added street-ready edge.

Of course, the legendary status was also cemented by MJ winning key games and his first championship in Air Jordan 4 models. There aren’t too many sneakers with both instantly recognizable designs and the performance legacy to back it up.

Today’s Jordan retro lines and modern performance basketball shoes wouldn’t exist without the Air Jordan 4 laying the foundation back in ’89. For any sneakerhead, the AJ4 Infrared represents the pinnacle merger of style, innovation, performance, and influence.

The Infrared Jordan 4’s Enduring Hype and collector Appeal

Ever since the Air Jordan 4 Infrared first captivated sneaker fans in the late ’80s, it has remained one of the most coveted Jordan Brand shoes. The combination of classic OG status, legendary ties to MJ, and timeless design keeps demand high year after year.

Nike strategically drops new retro Infrared Jordan 4s every 5 years or so, always creating manic hype upon release. Long lines and rapid sell-outs have become the norm whenever the shoe returns.

Die-hard Jordan collectors obsess over finding a pair of original 1989 AJ4s in top condition since they view it as the definitive version. Rare original pairs can fetch well over $1000 at auction.

But the retro releases also inspire huge demand, especially collaborations and limited runs. For example, the 2019 Union x Air Jordan 4 Retro Infrared sold out instantly and now resells for upwards of $1000.

After over 30 years, the appeal of the classic Air Jordan 4 Infrared shows no signs of slowing down. It remains a coveted trophy for any sneaker collector and will likely continue inspiring retro re-releases far into the future.

Closing Thoughts on an All-Time Great Basketball Sneaker

The Air Jordan 4 Infrared stands in rarefied air as one of the most iconic, beloved, and influential sneakers of all time. It encapsulates everything great about Jordan Brand while retaining its own unique appeal across eras.

This was the shoe that truly established MJ’s signature line beyond just being Nike basketball models. The AJ4 design studio took risks that paid off, delivering forward-thinking performance features and all-new styling.

Dressed in the classic Black, Grey, and Infrared colors, the AJ4 was built to turn heads on the court and continues doing so on streets worldwide. Very few models inspire the manic hype of a retro Air Jordan 4 Infrared release.

For sneakerheads, owning a pair represents connecting with cultural history stretching back over 30 years. The AJ4 Infrared’s legacy won’t fade anytime soon either, as the colorway returns again and again for new generations to discover and old fans to relive.

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